Graphic Design

The Graphic Design program prepares students to work as visual thinkers and communicators using a variety of traditional print and emerging digital media. The program integrates knowledge of 2-dimensional, 3-dimensional design, photography, motion, theory and history. The Liberal Arts curriculum also provides a broad based foundation for additional experiences in other areas of art, science, journalism, advertising, marketing and media.

Students plan, analyze, create, and evaluate visual solutions to communication problems in a broad variety of areas such as Editorial Design, Corporate and Brand Identity Design, Advertising, Publications, Environmental Graphic Design, Packaging Design, Typography, Web and Interactive Design.

Students in the Graphic Design program gain skills needed to work professionally as print, interactive media designers, art directors, and creative directors for production studios, corporate design groups, advertising agencies, publishers or the film and television industry. The BA degree in Graphic Design also prepares students for graduate degrees and professional careers in education.

As a culmination of their academic requirements, students prepare a professional senior portfolio and pursue an internship experience.

Quick Guide: Graphic Design

A Bachelor of Arts in Art & Design with a Concentration in Visual Communications degree is offered to students.

Students take courses in a variety of areas within Graphic Design, including Brand Identity Design, Narrative Design, Web and Interactive Design, and Typography.

Graphic Design graduates have opportunities to pursue careers in Publication Design, Brand Identity, Marketing and Advertising, Web Design, Typographic Design, Book Design, Environmental and Exhibition Design, Illustration, as well as many more.

Extra Curricular Activities include the Bare Graphics Student Design Club, AIGA Student Chapter, AIGA/ ADCD Annual Student Portfolio Competition, Graphic Design Senior Reception, Evening Workshop Series, Visiting Lecturer Series, and Collaborations both on campus and in the community.

Graphic design majors have access to an open computer lab with 23” iMac computers, scanners, and Wacom drawing tablets equipped with software including the full Adobe Creative Cloud Suite and FontLab Studio in addition to access to state-of-the-art network infrastructure and server capabilities. We have state of the art laser and large format ink jet printers to prepare projects with portfolio presentation quality.

Our production and critiquing studio provides additional space for project preparation, lectures, workshops and critiques. Each studio is equipped with a digital projection smart classroom system.

Learn about the application process to UNC and the School of Art & Design.

How to Apply

To learn more about the Graphic Design program or to schedule a visit to the School of Art and Design, contact Melanie Poston at (970) 351-1921 or

View Graphic Design Faculty and Staff

"I've bonded with faculty, classmates, and art unique to this environment. Here I grew to be knowledgeable, sensible, flexible, deliberate, introspective, and ultimately an artist I never thought I would be. I treasure my experiences; they will always be part of me and my art."

Tania Silver

Faculty & Staff

Mark Fetkewicz

The Study of Graphic Design